Coventry City (Not Often Compared To Juventus)
'Coventry closing in on new stadium site' is the headline on a number of football-related websites on Friday morning as they reported comments from Coventry City Football Club chief executive Tim Fisher.
'We are pushing like crazy,' he has said, outlining details of at least one site which he hopes to have exclusivity on within the next few weeks.
It all reads quite well, taken at face value and without any knowledge of the previous two or three years in the history of the football club.
All Sky Blues' fans know that the Ricoh Arena is too big, doesn't generate any money for the club and all the rest of it but it is hard to read an interview like Mr Fisher's and not wonder whether you are going mad.
Have we imagined that our football club has passed through various hands, splitting into different companies along the way, been placed into administration, been sold to the people who owned it before and then moved out of the city in which it has played for well over a hundred years?
Has this been the plan all along? To downsize in terms of stadium size but reap the benefits of all the commercial income as Juventus have done in Italy. Are we supposed to sit tight, travel to Northampton and wait for the new CCFC Arena to become our new home?
It's been a strange way to arrive at this point if that is the case and there has to be huge, huge doubt that planning permission would be given for an 18,000-seat stadium in the local area or that the funds would be in place to build it given the losses that must be being built up week-by-week.
Regardless to what degree individual supporters place the blame on the owners, every fan will have lost some or all of their enthusiasm for the playing side of the club, for attending matches and simply for maintaining an interest in what is going on.
Once that enthusiasm is lost it is very, very hard to get it back, no matter what happens from this point onwards.