UK time is: 11:17:18
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

What's In A Name?

Listening to the BBC Radio commentary of Bradford City's excellent League Cup win over Arsenal on Tuesday night it was interesting that the commentator referred throughout to the game being played at Valley Parade despite the stadium naming rights currently being held by a local company.

Newcastle United, of course, attracted derision when they attempted to rename their famous St James` Park ground with the name of owner Mike Ashley's Sports Direct firm.

But for those grounds that begin life with a sponsor's name in place, such as the Ricoh Arena, it is that name that becomes embedded in the mind.

City fans talk of going to 'The Ricoh' as a matter of course and, perhaps, without any association with the Japanese company whose logo has been atop the stadium since it opened in 2005.

With the current rent row threatening Coventry City's time at the ground it is interesting to see just how many times in a week that the name Ricoh is mentioned across a host of media outlets and how often that is because of the football club (in both good and bad stories).

Presumably the cost of this 'advertising' can be quantified and factored in to the price of sponsoring a stadium (Ricoh reportedly paid 10m in 2005 for a 10-year deal) but in the complicated case of CCFC, ACL and the other parties with an interest in the stadium can it be worked out which party provides the company with the majority of its mentions?




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!



Click here to join in the debate on the club forum.

The Journalist

Writer: CCFC Mail feedback, articles or suggestions

Date:Thursday December 13 2012

Time: 8:59AM

Your Comments

Interesting BBC article on this from a few years back - http://news.bbc.co.uk/1/hi/magazine/8346605.stm - it's because it was the Ricoh from the start that that has stuck. Hard to imagine someone else sponsoring it now.
houchen
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Coventry City Articles

CCFC: Good to see 'Reserves' at Home (Wednesday October 1 2014)

CCFC: Two Chances to Impress (Tuesday September 30 2014)

CCFC: October Preview (Monday September 29 2014)

Stats: Coventry City v Preston North End (Saturday September 27 2014)

City Aim for a Ricoh Hat-Trick (Thursday September 25 2014)

Close Margins in Each Sky Blues Game (Wednesday September 24 2014)

CCFC: A Trio of Popular Old Boys (Tuesday September 23 2014)

Plaudits but no Points for City Again (Monday September 22 2014)

Archived Coventry City Articles

List All Vital Coventry Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

League Results (view all)

Latest Results
MK Dons 0 - 0 Coventry
Bradford 3 - 2 Coventry
Coventry 2 - 1 Yeovil
Coventry 1 - 0 Gillingham
Coventry 2 - 2 Barnsley
Coventry 1 - 0 Sheff Utd

League Table (view table)

Team P W D L GD Pts
12. Fleetwood 10 3 4 3 1 13
13. Crawley 10 4 1 5 -6 13
14. Gillingham 10 3 3 4 -2 12
15. Coventry 10 3 3 4 -2 12
16. Yeovil 10 3 3 4 -4 12
17. Walsall 10 2 5 3 -1 11
18. Doncaster 9 3 2 4 -5 11

Breaking League News

CCFC: Good to see 'Reserves' at Home
Coventry : 01/10/2014
Davis vows to fight on
Crewe : 30/09/2014 23:13:00
Crewe crash again
Crewe : 30/09/2014 22:23:00
Notts County : 30/09/2014 22:06:00
Crewe : 30/09/2014 21:36:00

Current Site Poll (view all polls)

Now City Are Back, Where Will They Finish?
Suggested By:  Editor
Top Two 2%
Play-Offs 28%
Top Half 28%
Bottom Half 0%
Bottom Four 42%