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£3bn deal shows what SISU could have won

£3bn deal shows what SISU could have won

As Coventry City FC face up to the reality of life in League One, under a transfer embargo and with stalemate in talks between the owners of the club and the owners of the Ricoh Arena, in another world the Premier League has announced the outcome of its latest television rights auction.

Despite the economic uncertainty affecting the country as a whole the new deal, which sees BT join Sky as a rights holder, is worth 70% more than the existing contract between the league, Sky and ESPN and will earn English football`s top-flight clubs a staggering £3.018bn between the 2013/14 and 2015/16 seasons.

Windfall time indeed for the players and also the clubs. For the likes of Southampton, Reading, Norwich and West Bromwich Albion it will be seen as due reward for good management both on and off the pitch allied to the bit of luck that is needed when dealing with something as unpredictable as football.

The Saints and the Canaries have been in League One themselves in recent seasons but the likelihood of Coventry City emulating their rise and taking any part in this new cash bonanza is remote to say the least.

Having initially come to the Ricoh Arena with a plan to make money from transfers while also putting a competitive team out onto the field, SISU`s change of tack to paring costs to the bone has left them with the worst of all worlds.

City ended the 2010/11 season on a high note but the club then failed to secure a deal to keep their top goalscorer and made no move to replace either him or the other players who left over the summer.

A rookie manager who had shown plenty of early promise was left to cobble together a side for the first-half of the season before belatedly being given some backing in the transfer market after that.

Ok, City may not have been promoted or even made the play-offs but the prospect of SISU being able to sell the club and get some sort of return on their money would surely have been much greater CCFC been a top-half Championship outfit with the realistic prospect of making the Premier League at least once over the coming few seasons.

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Writer:CCFC
Date:Sunday June 17 2012
Time: 12:00PM

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