Vital Football

Latest Coventry City News

£3bn deal shows what SISU could have won

£3bn deal shows what SISU could have won

As Coventry City FC face up to the reality of life in League One, under a transfer embargo and with stalemate in talks between the owners of the club and the owners of the Ricoh Arena, in another world the Premier League has announced the outcome of its latest television rights auction.

Despite the economic uncertainty affecting the country as a whole the new deal, which sees BT join Sky as a rights holder, is worth 70% more than the existing contract between the league, Sky and ESPN and will earn English football`s top-flight clubs a staggering £3.018bn between the 2013/14 and 2015/16 seasons.

Windfall time indeed for the players and also the clubs. For the likes of Southampton, Reading, Norwich and West Bromwich Albion it will be seen as due reward for good management both on and off the pitch allied to the bit of luck that is needed when dealing with something as unpredictable as football.

The Saints and the Canaries have been in League One themselves in recent seasons but the likelihood of Coventry City emulating their rise and taking any part in this new cash bonanza is remote to say the least.

Having initially come to the Ricoh Arena with a plan to make money from transfers while also putting a competitive team out onto the field, SISU`s change of tack to paring costs to the bone has left them with the worst of all worlds.

City ended the 2010/11 season on a high note but the club then failed to secure a deal to keep their top goalscorer and made no move to replace either him or the other players who left over the summer.

A rookie manager who had shown plenty of early promise was left to cobble together a side for the first-half of the season before belatedly being given some backing in the transfer market after that.

Ok, City may not have been promoted or even made the play-offs but the prospect of SISU being able to sell the club and get some sort of return on their money would surely have been much greater CCFC been a top-half Championship outfit with the realistic prospect of making the Premier League at least once over the coming few seasons.



Click here to join in the debate on the club forum.

Writer:CCFC
Date:Sunday June 17 2012
Time: 12:00PM

Login to post a comment

Recent Coventry City Articles

More Reliable Than A League 2 Octopus? (18/10/17)

Time for the special computer that crunches the numbers to determine the final League Two positions for the season of 2017/18.

Safe Standing's About To Be Real

Shrewsbury Town have now confirmed that they have reached their crowd funding target of £65,000 to create a safe standing section at New Meadow.

City Stick to the Script in Forest Green Defeat

Sky Blues stunned by League Two newcomers

Home Tie for Coventry City in FA Cup

Maidenhead United to visit the Ricoh Arena

Archived Vital Coventry Articles

Vital Coventry articles from

Site Journalists

CCFC
Editor email
Profile

Current Poll (see more polls)

Are You Pleased With Mark Robins Return?
Suggested By: Editor
Yes90%
No10%
Vital Football Comment
Latest F1 News
Latest Vital Boxing News
Write for Vital Football

Recent Coventry City Results (view all)

Coventry City Fixtures (view all)

The Vital Football Members League